A webinar is a live online video conference or presentation. Webinars are usually interactive, with participants getting information, asking questions, and discussing a topic in real-time. Almost every industry uses webinars as an easy way to reach people with valuable content.
- Choose your webinar topic. Make sure the topic will inform and motivate attendees.
- Choose a date and time.
- Customize your branding.
- Create a hashtag for your webinar.
- Send out your webinar invitations.
- Build webinar content.
- Do a practice run.
- Host your webinar.
Benefits of webinars:
- Convenient to attend.
- Reach a wider audience.
- Cost effective.
- Seamlessly recorded.
- Higher attrition rate.
- Limited audience interaction.
- Technical issues.
- Less accountability for engagement.
To make money from a free webinar, you offer a paid product at the end. People are able to purchase your product or offering and take what they learned to the next level. If you promoted your webinar correctly, taught your attendees well, and delivered a pitch that made sense, people will buy your product live!
Run a Successful Webinar from Beginning to End
- Plan Your Content. As you’re mapping out your webinar programs, start by looking at your marketing programs calendar—a calendar that documents all your marketing programs in one place. …
- Promote Across Channels.
- Prepare and Go Live.
- Follow Up.
- Measure and Report.
